content supply chain
The future of content is autonomous London Business News Londonlovesbusiness.com
SDL a global leader in content creation, translation and delivery, today calls on brands to rethink current content strategies, and prepare for a digital future where content supply chains are autonomous, machine-first and human optimized, for greater impact with worldwide audiences, across any language and device. Companies are struggling to handle the growing volume and velocity of content required to engage with global audiences. And it's expected to get worse: 93% say the content they produce will increase in the next two years. SDL's Enabling the Future of Content report addresses these challenges, offering insights on how companies can move towards an autonomous content supply chain of the future, capable of delivering any type of content to global audiences. Peggy Chen, CMO, SDL said, "Engaging with customers globally requires content, and lots of it.
Could AI Solve the Data Leakage Challenge?
It may not seem obvious, but your translation supply chain represents an enormous data security risk to your business. Particularly when you consider that hundreds of stakeholders could be involved in creating, translating, managing and delivering just one piece of content to customers. It's no surprise then, that security and data privacy have become boardroom issues. But recent advances in machine learning and artificial intelligence (AI) are changing everything, offering a fresh perspective and approach to some of the most difficult security challenges. Here we speak to Matthew Hardy, VP of Customer Solutions at SDL, about the complexities involved with managing a global content supply chain, and how AI brings new and exciting ways for brands to organize content in a way that improves security across all areas of their business.